"The treatment for depression could become as easy as a day at the beach," Vezen told Tim. ![]() Since the ocean surf is one of the largest natural sources of negative ions, created from water molecules rubbing over each other when waves break, Vezen hypothesized that a surfer's stoke could be explained by being immersed the ocean, surrounded by breaking waves which would release negative ions and could elevate mood by affecting brain chemistry. Negative ions, on the other hand, cancel out the effect of positive ions and clean the air, increasing the sense of wellbeing. They are high in indoor work environments where computer screens and TVs are rampant. Positive ions attract atmospheric pollutants, dust particles and harmful airborne matter. Vezen was convinced that the scientific explanation for the feelings of elation he experienced while surfing were due to the existence of negative ions from breaking waves, which had been proven in clinical experiments to elevate a person's mood. In his book, High Surf, author Tim Baker, a good friend of the GSI family, interviewed scientist Vezen Wu who was at Columbia University at the time. By whatever force nature has conjured, the act of riding waves has an uncanny ability to turn any kind of day or situation around for the better. No wave is ever the same, even waves created by humans vary by degree. Surfing is vastly different than any other activity. We've discovered many others not only relate to our mantra, but thousands live their life by it. ![]() Over the years those words have become the foundation of the company, a saying GSI bases many decisions on. ![]() When Mark Kelly founded Global Surf Industries, back in 2002, he wanted a company mantra that each employee could relate to.
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